Stat! Social media stats you’ll wanna know for 2017… or what’s left of it!

Say what?

Following industry trends and stats is paramount to what we do at Lucky 52. It’s 2017 and social media is media. Platforms such as Twitter, Instagram and Facebook have revolutionised the way brands communicate. You’re not waiting for a newspaper or magazine or radio ad to find out where’s cool to eat on your birthday night out, you’re looking it up on your smartphone! Gone are the days when social media was simply a way to chat and ‘be social’ with your friends. Checking social media to find out about a brand is now the first thing you do when you wanna learn more. Hitting a restaurant? You’ll stake out their Facebook or Instagram first, you’ll even scroll to get the address, read reviews and look at photos before you book.. True?

Social media consumption

Since everyone is all about stats, here’s a selection of interesting stats that are worth knowing in 2017, or what’s left of it. Some of which are actually quite surprising but we’ll leave it up to you to read.

No hashtags?

Surprisingly, in a study by Locowise, apparently adding hashtags had zero effect on engagement rates. In fact, tweets without hashtags actually outperformed tweets which did contain hashtags. (Source: Adweek) Magic formula? It’s beneficial to focus more on the quality of your content than the hashtags themselves..


Market leaders on Instagram have reported engagement rate per-follower of 4.21%. This is 120 times higher than Twitter and 58 times higher than Facebook. (Source: Hootsuite.) This reinforces the popularity for Instagram for brands. Proof is in the pudding!

Play tag!

 (According to Simply Measured) This works and we do it all the time. Posts which are tagged with another user (56%) or location (79%) have considerably higher engagement rates! It’s great for getting new followers too and it’s always good if a brand gives you a shout out!

Tweet it out…

 When consumers complain on Twitter, apparently 78% of them want a response within an hour! (Source: Lithium) The lesson? Stay on top of your social media management and set up a What’s App group between your social media manager and the brand manager, so that complaints can be dealt with timely and effectively.

Click the link!

Did you know that including a link to click in a post is worth 92% of all user interaction with tweets. (Source: Hubspot) It’s an easy way of getting more engagement from your followers and better for sharing information!

Interesting stuff. If you’d like to chat, join the blogging sessions, manage your social media or chat consultancy, we’re all ears! Catch us on any of our social media channels (obviously) or enquiries@lucky52.co.uk 


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Blogging for beginners is back and you’re all invited!

That’s right folks, our Blogging for Beginners workshops are back with a bang from September! 

For those of you who don’t know, our workshops are suited to people who either have personal blogs or those who blog as part of their business. 

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We cover pretty much everything when it comes to blogs – from the best blog designs, to writing content suitable for the internet, to crafting images to include in your posts, to sourcing paid PR opportunities and of course, how to promote yourself on social media to increase your readership.


So, fancy it? 🚀

Oh and don’t forget that if you’re not able to make it along to our Glasgow workshop, we’d be more than happy to help anyway so drop us a line & we’ll see what we can do to help you take your blog to the next level!

Oh and we’ve got a Facebook group too where we share our blogging workshop focuses, as well as giving up each other a bit of support with our blogs – a good bunch to be a part of we think!


Remember, our next workshop is Thursday 7th September from 6.00pm – 8.30pm and will be every week from then, look forward to seeing you there!



Blog your way to fame, but nail your media tool kit first!

So you wanna be a blogger?

Any blogger worth their salt has a slick media tool kit. Just ask our own award winning bloggers here at Lucky 52, (Naomi Lewis  aka Naomi Narrative and Paul Thomas Bell) who agree wholeheartedly with this. A media tool kit? What? You mean a smartphone, a laptop and maybe a nice notepad and pen? A magnifying glass? Nope! By media tool kit we mean something completely different…


If you want to make it as a blogger and get work, you’ll want to provide potential sponsors and partners with a media tool kit. It’s not actually a tangible kit of tools, it’s a document, preferably an all singing, all dancing shiny looking PDF with all your blog and media related achievements and information stated on it.

Can’t they just click a link to my blog?

In a word, no. People don’t have too much time to faff around. You want to make it easy as possible for them to get a feel for your blogger status and be able to make a decision about you quickly. Naturally, as a blogger, you love writing. So this document will be as easy for you to create as a sandwich. Think of it as a media CV if you like.

Where do I begin with this?

Ok, so say it’s Donald’s Doughnuts. You’re telling the potential ‘doughnut donor’ why they should send you their doughnuts to eat and take photos of yourself eating the donuts looking sassy. (and then promote on your blog why they’re the best damn donuts in town) Except you’re not talking about what jobs you’ve had, you’re talking about who else’s donuts you’ve eaten and written about. Perhaps you’ve got a wealth of published magazine articles. Maybe you’ve been on a TV show or have interviewed famous celebrities. Better still, you might have won some amazing industry awards. Whatever your achievements are, get that info down on your PDF, doughnut queen!

Social media

Now for any blogger, your blogging and social media presence goes hand in hand. You must ensure that your social media channels are not only looking great online, but looking ace on your on shiny new media toolkit too. What we mean here is you must state which channels you actively use, the ones with the largest following. Include your number of followers, likers and average engagement levels, such as how many people have shared or liked your Facebook posts. At this stage, it’s probably best not to include your old Bebo or MySpace..

Blogging classes

If this chat about media toolkits has got you really wondering about improving your blog, why not pop along to one of our Wednesday night sessions? You’ll get to meet Naomi and Paul and learn some really valuable info! Give us a shout on enquiries@lucky52.co.uk or connect with any of us on Facebook, Twitter or Instagram.


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There’s two brand-spanking Instagram features out, but what do they do?

The Archive Icon

So, you may have noticed the little stopwatch icon up in the corner of your Instagram screen and wondered what it does. Even if you do know, have you thought about how it can help your brand? Let’s say for talking’s sake you’ve had your Instagram account for quite a while now and you’ve decided to rebrand, or perhaps want to give the aesthetic of your account a little face-lift. Well, here’s where the archive icon comes in handy.


In the old days, if you wanted to freshen up your Instagram, the only way was to just delete the pics. But what if the pics had relevant likes and followers on there, or hashtags you needed or you simply don’t want to delete the post cos it was a cool pic? Now you don’t have to.


So how does it work? Well, what you do is click on the post you’d like to hide and voila! it disappears into your archive screen, leaving your account looking shiny and new. You can always come back to it at a later date.

The Insights Button

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This is a breakthrough for Instagram, especially for business. (Although there’ll be some out there looking for reasons to be negative about it..) On one of our previous blogs, we talked about using insights on Facebook to watch your brand engagement live. Well, Instagram has now added a feature where you can do just that! This is great for brands who solely use Instagram as their social media platform of choice.

Clear as mud? Here’s what it all means.

Profile views = The number of times people looked at your profile.

Mentions = The number of Instagram posts which mention your Instagram.

Impressions =The total number of times all of your posts have been seen.

Reach = How many accounts saw your post.

Website clicks = The number of users who tapped your ‘link in bio’ section.

Email clicks = The number of users who tapped on your email contact section.

Posts =Your number of published Instagram.

Follower count = The number of Instagram accounts following you.

Branded hashtags = The number of Instagram posts incorporating your own branded hashtags.

It’s worth having a look at. Check out your account stats today and see what you can learn about your followers.

If you need any help, you know where we are!

Say hello at enquiries@lucky52.co.uk or feel free to connect with us on Facebook, Twitter or Instagram, we are always interested to hear from you. #creativenotcorporate


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Go Grandma Go! Make like our star pupil Joyce Williams’ by blogging your way to fame! (and we’ll help you!)


“To my surprise I think I am happier now than I have ever been. And it is a surprise. I hadn’t expected it. Maybe I am lucky with reasonable health, but I don’t think that this happiness is entirely health dependent. When you are young, it seems impossible that you could be happy living with a short life sentence doesn’t it? You can’t imagine what it is like to be old, wrinkled and rusty.” – Joyce Williams, 81 


For those of you who don’t know, we run regular blogging sessions for beginners here at Lucky 52 HQ. We were absolutely over the moon when we discovered that one of our blogging protégés, Joyce Williams, aka Grandma Williams has hit the press! A healthy double page spread in The Scottish Daily Record we may add. The 82 year old ‘silver surfer’ is living, breathing, writing proof that the saying “You can’t teach an old dog new tricks” is a load of garbage! She’s absolutely flying, she’s become a blogging whizz, with no signs of stopping. We couldn’t be happier for her.

Wonder Woman!

If you have a minute to spare, take a quick peek at Grandma Williams’ blog, like us you will be totally inspired about life! Here, you can read exciting tales of travelling, life as a thriving octogenarian, thoughts on culture, walking and even sex in your eighties. And why not?! We say go grandma go! Joyce is inspiration to everyone, not just in the blogging sense, although for 81, it is astonishing. Taking a leaf out of Joyce’s optimistic and free-spirited book on life is undoubtedly something that we could all be doing with!

If you fancy following in Grandma Williams blogging footsteps, our very own multi-award winning sex and dating blogger Naomi Lewis aka Naomi Narrative and our STV famous UK dating award winner Paul Thomas Bell lead the sessions along with the rest of us on a Wednesday night. You can learn all the tricks of the trade and how to become a successful blogger in your own right. Sessions are only £10.


Sound like a plan? Book a spot by email on enquiries@lucky52.co.uk or feel free to connect with us on Facebook, Twitter or Instagram.



And The UK’s Dating Blogger of the Year Goes To… Our Naomi

We’re absolutely THRILLED to announce that our very own Creative Director – Naomi Lewis – brought home the gold last week as she walked away from The Dating Awards as 2016’s…

“Dating Blogger of the Year”


Naomi started her blog in August 2015, so not that long ago really, and decided that her niche was going to be dating, romance, love, all that kit and caboodle. Since beginning her blog, Naomi has seems a monumental number of successes in an incredibly short space of time and it’s all down to her commitment to keeping the blog regularly updated with quality content and sharing her work via the powerful means of social media. Since beginning her blog last Summer,  as well as winning “Dating Blogger of the Year” at The Dating Awards, Naomi has:

Over 17,000 followers of Naomi Narrative

Her own weekly magazine column in loveit! magazine as a result 

Won “Highly Commended Dating Blogger 2016” at The UK Blog Awards

Shortlisted by Cosmopolitan Magazine for “Best Blog for Sex & Relationships” 2015 & 2016

Been named “Recommended Dating Blogger” by the biggest online dating site, match.com

Appeared on various radio shows, including LBC radio & TALK Radio

Been featured in Look Magazine, Reveal Magazine & Cosmopolitan Magazine

Been commissioned to write for various online websites

Been approached to be part of a television series


As a business that offers blogging to our clients, we couldn’t be happier that we’ve got Naomi leading the way as she clearly knows the ins and outs of blogging and more importantly, how to get them noticed. Sure, it’s all well and good posting content online but unless it’s being recognised, there’s very little return on investment.

Of course, I blog an awful lot as part of the business as I love to write and think it’s a great way for our clients to showcase their work, but I’ve never been much of a blogger in my spare time but recently, I’ve really come to realise that literally anyone can become a blogger and a good one at that. At LUCKY 52, we run blogging workshops each week and some of the successes that have happened to our bloggers short-term have been nothing short of phenomenal and it just shows that as long as you commit to your blog and shameless self-promote, big things can happen.

Well done Naomi, we couldn’t be more proud!

Riona Lucky 52-3


The Power of Blogging

Blogging, in this day and age, is more than just a hobby. When you’re passionate about a subject, it pretty much consumes your mind on a day-to-day basis. What you’re going to write about next, which topic interests you, why you should write about something, the list is endless, and this is where I am right now in my personal life. I’ve always enjoyed writing and wanted a hobby that I could really commit to, so blogging it was.


I started my blog – The Naomi Narrative – in August 2015 For those of you who don’t know, I write a dating, sex and relationships blog. It sounds slightly risque but I can comfortably assure you it’s a pretty light-hearted, eclectic mix of short form writing where hilarity prevails and a message is always clear.

I began writing as a means to vent about a pretty bad date I’d been on, and gained a significant amount of positive feedback, which was pretty unexpected albeit really pleasing to me as you can imagine. With this in mind, I continued to write about all things related to the niche I’d found myself in within the dating industry.

One year later…

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I have over 17,000 followers of The Naomi Narrative

I now have my own weekly magazine column in loveit! magazine as a result of having my blog

I won “Highly Commended Dating Blogger 2016” at The UK Blog Awards

I was shortlisted by Cosmopolitan Magazine for “Best Blog for Sex & Relationships” 2015 & 2016

I’ve been named “Recommended Dating Blogger” by the biggest online dating site, match.com

I have appeared on various radio shows, including LBC radio & TALK Radio

I was featured in Look Magazine, Reveal Magazine & Cosmopolitan Magazine

I have been commissioned to write for various online websites

I have been approached to be part of a television series

Guys, this is all within the space of a year. I can’t quite believe what a year it’s been when I look back, but I am thrilled with everything that’s come from my blog and I feel like I haven’t even scratched the surface as of yet. The important thing to remember is that I stuck to it. I was always researching new topics to focus on, reading a whole lotta books to improve my vocabulary and finding the time to really put my thoughts down. I was committed, and it’s paying off. I am (and will always be) truly humbled by everyone who follows my blog and takes the time to read what I write. Truth is, I always thought my ramblings wouldn’t appeal to anyone so thank you for supporting me in something I love!

Even now, my outside life as a blogger has come into my career with LUCKY 52 – as we specialise in both social media and blogging. Now that I’ve found my niche in blogging and experienced some tremendous successes from doing so, my colleague and fellow blogger, Paul Thomas Bell and I are hostingt blogging workshops in Glasgow so that we’re able to help others get into the mindset of being a great blogger (so if you’d like to hear more about that, drop me a wee line!)


PS. Some of the new bloggers who joined our blogging workshops in Glasgow are also seeing some pretty phenomenal success in such a short space of time, find out more about them here


Our Blogging For Beginners Success Stories

As some of you may already know, back in the middle of June we started our Blogging for Beginners classes and it has been a continued success ever since. Lucky 52 would not be the company it is today without the blogging successes of Naomi and Paul, something we pride ourselves on. But, I think we’re all a little bit bored of hearing our story, so let’s talk about Graham Wilson: Undrunk; Emma Eats and Grandma Williams- our Blogging for Beginners success stories, proving just how powerful blogging has become.

Emma and Joyce attended our very first class and have not left our side since and thank goodness for that, our Wednesday evening’s certainly wouldn’t be as exciting without their smiling faces and abundance of blog related questions. Graham joined us a little bit later in the game, about to embark on his very own blogging journey he decided to join the classes for a little bit of guidance. Bringing the class to tears more often than not, Graham has a really powerful story to tell and it’s been incredible watching his blog grow.

Let’s begin by talking about Emma Burke aka Emma Eats. A Dublin native who has recently moved to Glasgow, once enjoying the culinary scene of Dublin, Emma moved to Glasgow and decided to make a go of her blog. Having already blogged for over a year, Emma came to us for a bit of advice on improving her blog and well, let’s just say Emma now spends most her evenings in restaurants reviewing them for her blog. With the help of the blogging classes, Emma has utilized her Twitter more effectively and found a great growth in her blogger followers. Not only that, but she has become quite the name on the Glasgow food blogging scene, in fact, she’ll need to pencil you in her diary if you want to see her. Her blog has completely taken off and the Glasgow restaurants have noticed… not a bad lifestyle being invited out for free meals most evenings of the week!


Now, let’s talk about Joyce aka Grandma Williams, age 80,  Joyce Williams came to our Blogging for Beginners class in hope to start her blog about ageism. A self-confessed technophobe, like most people in their 80’s, Grandma Joyce has set up her blog, her twitter profile and her Facebook page with the help of the classes. Through consistent use of Twitter and constantly updating her Blog, Joyce has found her very own voice, which is humorous, to say the least. In fact, the feedback from her blog has been amazing, she has had quite a bit of attention surrounding her blog already. The writing is something that definitely came natural to Joyce and it is being noticed, additionally learning how to use all this new technology is incredible. Her perseverance and dedication to her blog are truly inspiring and we love reading it! As Joyce says ‘it’s given me a new lease of life’ and we can’t wait to see how big this blog will become.joyce-williams

And Lastly, but not least is Graham Wilson, as previously mentioned he joined the classes at the end of the first session and his blog is truly inspiring. One of the main reasons for Graham starting the blog was to  help at least one person. His blog focuses on the taboo subject of Alcoholism, Graham Bares all in his blog delving into his dark past. Now 3 years sober Graham would like to focus his blog on his journey and continued struggles. Already, the attention from his blog has been unbelievable, with many people reaching out to him, following his blog and Twitter. In fact, he is getting more attention online than his own tutors. With a growing number of followers and attention from the press, it seems like Graham Wilson Undrunk is set to be the next big blogging inspiration.


As much as we would like to take credit, it has all been down to their hard work and commitment to their blog and using Twitter to promote their blog. We are so proud and happy for them all, its great to see how far and how successful your blogs have become.



Bloggers blog awards

Naomi & Paul head to head again: Bloggers Blog Awards

Tension is high in the office. Why you ask? Well, Naomi and Paul are going head to head yet again for the title of the UK’s best Dating & Relationships blog. Having been up against each other at the UK Blog Awards already this year, they have found themselves in the same position once again, this time for the Bloggers Blog Awards. On the 1st of October, the pair will head down to Leeds where they will battle it out  with some of the country’s top writers. The competition is tougher than ever this year, only 5 people have been shortlisted, with Paul flying the flag for the boys.


The criteria the blogs were judged on to be shortlisted:

Blog style- Layouts, design & ease of use

Content- Well written, informed & engaging

Personality- Does the writing show the blogger’s personality?

Interaction- Are they engaging in comments, tweets etc?

Consistency- Do they upload regularly and consistently?

So, well done guys!! Their continued hard work and dedication to their Blogs has been recognised once again and this time the recognition comes from their fellow bloggers, so it’s all the more special.

The only problem for me now is…who to vote for? Let’s just see who buys me the best gift.


All votes must be cast by 11:59pm on the 18th of September. Click the link below to make your vote:

Get Voting!! And Good Luck to Naomi and Paul!!