Stat! Social media stats you’ll wanna know for 2017… or what’s left of it!

Say what?

Following industry trends and stats is paramount to what we do at Lucky 52. It’s 2017 and social media is media. Platforms such as Twitter, Instagram and Facebook have revolutionised the way brands communicate. You’re not waiting for a newspaper or magazine or radio ad to find out where’s cool to eat on your birthday night out, you’re looking it up on your smartphone! Gone are the days when social media was simply a way to chat and ‘be social’ with your friends. Checking social media to find out about a brand is now the first thing you do when you wanna learn more. Hitting a restaurant? You’ll stake out their Facebook or Instagram first, you’ll even scroll to get the address, read reviews and look at photos before you book.. True?

Social media consumption

Since everyone is all about stats, here’s a selection of interesting stats that are worth knowing in 2017, or what’s left of it. Some of which are actually quite surprising but we’ll leave it up to you to read.

No hashtags?

Surprisingly, in a study by Locowise, apparently adding hashtags had zero effect on engagement rates. In fact, tweets without hashtags actually outperformed tweets which did contain hashtags. (Source: Adweek) Magic formula? It’s beneficial to focus more on the quality of your content than the hashtags themselves..


Market leaders on Instagram have reported engagement rate per-follower of 4.21%. This is 120 times higher than Twitter and 58 times higher than Facebook. (Source: Hootsuite.) This reinforces the popularity for Instagram for brands. Proof is in the pudding!

Play tag!

 (According to Simply Measured) This works and we do it all the time. Posts which are tagged with another user (56%) or location (79%) have considerably higher engagement rates! It’s great for getting new followers too and it’s always good if a brand gives you a shout out!

Tweet it out…

 When consumers complain on Twitter, apparently 78% of them want a response within an hour! (Source: Lithium) The lesson? Stay on top of your social media management and set up a What’s App group between your social media manager and the brand manager, so that complaints can be dealt with timely and effectively.

Click the link!

Did you know that including a link to click in a post is worth 92% of all user interaction with tweets. (Source: Hubspot) It’s an easy way of getting more engagement from your followers and better for sharing information!

Interesting stuff. If you’d like to chat, join the blogging sessions, manage your social media or chat consultancy, we’re all ears! Catch us on any of our social media channels (obviously) or enquiries@lucky52.co.uk 


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Ace your social media campaign, you can thank us later..

Ok ok, we’re all human, but on social media, if mistakes are made, it’s shared in an instant. It’s easy to create the wrong impression about your brand.

Let’s help you get it right by looking at 5 ways social media complacency can have a negative impact on your campaign. (and how to avoid it..)

  1. Spelling and grammar. ‘Woop! Woop! That’s the sound of da police..‘ Yup, it’s the spelling and grammar police. We know it’s not everyone’s top priority to be a copywriting whizz, but for brands on social media, it looks lazy and unprofessional if your social media manager is a lil’ bit over-zealous with the apostrophes. Or if they haven’t quite mastered the difference between your and you’re. Bad copy makes us cringe. If word wizardry isn’t your forte, hire someone who can help you and it could save you time and reputation.

  1. Whoa! Hold off on the hard sell. If your content regularly screams ‘Sales!’ from the rooftops, it’s going to turn your target market off. We touched on this before in our last blog about Facebook. We like to think that social media gives your brand a voice and personality.  It’s also an informal way to compliment any factual information on the website. (Unless you don’t have a website yet, in which case, try to make a conscious effort to keep your content varied.)

  1. Variety is the spice of life. Repetitive content is boring. A content calendar should always be your social media manager’s best friend. Keep things interesting. Avoid too many posts with regurgitated sales-driven graphics. Try to think about it from an audience perspective. What do you like to see popping up in your feed? Envisage how this could work for your brand and talk to someone equipped to assist your strategy planning.
  1. Say goodbye to dodgy, grainy photos. There’s a crazy amount of picture editing apps available now, so it’s relatively easy to make average photos look great. Your audience are way more likely to engage with a post featuring a cool image,plus it will make your product or service look much more appealing. Take advantage of a free online tutorial about basic photography skills. Or, if you don’t have the time, hire a professional who can do it for you.

  1. Don’t forget to say hello to your fans! If people are taking the time to send messages on social media or if they like or retweet you, thank them. A little thank you goes a long way on social media and it’s also a great way to reach out and chat to your customers. Respond to Facebook messages and even negative reviews. You can really turn a bad review around if you’re seen to be acknowledging the issue. Thank your Instagram fans for their support and tagged images, then encourage them to upload more. In our experience, clients have become Insta-famous, purely because we encouraged followers to tag them in their pictures. Retweet. The more you reach out to your audience on a personal level, the more they’ll feel valued. If your audience feels valued, you’ll build brand loyalty. Result!

…….Is it us you’re looking for?

Wanna chat about anything you’ve read? We’d love to hear from you. Send us an email on enquiries@lucky52.co.uk or feel free to connect with us on Facebook, Twitter or Instagram.


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Facebook is still king of social media for business and here’s why..

It’s not what you’re saying about your brand, it’s what others are saying about it that counts..

This philosophy speaks volumes.

Think about it, if people are raving about your product or service, others are more likely to tune in. The word of mouth potential of social media knows no bounds! The major factor for Facebook is that it is so versatile. It gets high levels of engagement which other emerging technologies crave. This includes user-generated live video, which we talked about before on our last blog post.

                                                     You: “But I don’t know where to start!”


If you’re toying with the idea of utilising social media for your business and you find yourself scratching your head and wondering where to start, you’re in the right place. Today we talk about Facebook. The social giant is still the number one social media platform for brands.

Get the crown out, here’s 10 facts on why Facebook is still king of social media for businesses…

  1. Two million businesses globally use Facebook as one of their advertising tools. (Facebook, 2017)
  2. 28% of users would prefer to engage with a brand or organisation on social media than take time to actually visit a physical location. (Facebook 2017)
  3.  56% of social media users agree that with a social media account, customer service via social media has made it easier to get questions and concerns resolved.  (Facebook 2017)
  4. 73% of consumers are likely to buy from a brand that responds to them on social media (Hubspot 2015)

                     When people see that your brand has a voice they feel valued and listened to!     



5.  78% of people say brands’ social media posts influence their purchasing decisions.

Ever tried to find the number for a restaurant and checked the Facebook page first?

6. 82% of consumers want to read content from brands on Facebook, as long as it provides value.

7.Facebook accounts for 1 in every 6 minutes spent online and 1 in every 5 minutes on mobile…

8.Five new profiles are created every second. (Source: Facebook 2012)

So your potential audience on Facebook is growing exponentially..

9. 42% of marketers report that Facebook is critical or important to their business.

10. 50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny)

It’s easy, just post a delicious looking coffee in the morning with the right caption and you’ll get people in your coffee shop – simple! The engagement alone will eventually get you what you want even if it’s not that day…. 



Q:  ‘I’ve got a website, why do I need Facebook?’  

A: Well, the best way to explain this is that Facebook (and social media in general) is best used to compliment your brand and give it a voice, a personality. A website on the other hand is best for allowing you to convey factual information. Makes sense doesn’t it? More and more companies are beginning to understand the importance of social for business and it’s working a treat!

When it comes to social media, brands and business owners always ask ‘What’s my ROI and how do I track it?’ people want to see measureable results. The beauty of Facebook is that it offers in-depth analytical reporting and you are able to track your engagement levels daily. Be honest, would you agree that when someone likes your pictures, it gives you a buzz? Once you’ve established trends, you can tweak the campaign depending on what’s working and what isn’t.

On average it takes about three months to see a real return from your campaign, but you can look at engagement levels on a daily basis and get excited about watching your business grow…



If you think Facebook could be just the thing you need to take your brand to the next level, then talk to us. We love creating bespoke packages for you.  Whatever your needs, we do packages from general consultancy, where we work with you to create a marketing strategy, talk about what platforms would suit your brand and where you see yourself going, to setting up and fully managing your social media campaign.

If it suits you, like many of our clients, we can create an all-singing-all-dancing online presence with email campaigns, blogs, multi-social platforms and a little bit of PR. It’s what we love to do.

If any of this tickles your fancy, or you’d like to chat, give us a shout on enquiries@lucky52.co.uk



Social Media: Rules of Engagement

When it comes to pages on Facebook, engagement doesn’t just ‘happen’ anymore. Facebook continuously change their algorithms to make it harder each day for the content produced by business pages to reach people’s newsfeeds. Why? Well, that’s what makes you spend £20 on boosting a post! It’s as simple as that. Facebook want you to pay for engagement.

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Yes, we know this isn’t fair and naturally, a lot of people come to us and ask “can we do anything to make our page more engaging without skinting ourselves?” or something along those lines. The answer is yes, so here’s a few starting points – follow our social media rules of engagement…

Create original content

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You’re a unique business so showcase that personality through the images and videos you post! Don’t post content branded by another company, or use plain stock images. Content like this won’t grab the attention of the people who’ve taken the time out to like your page. They want to see content associated with your brand that’s fun and more importantly, gets them to hit like or comment.

Be conversational

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If you’re posting a video or an image, be sure to caption it and perhaps put a question to your community because conversation is, effectively, a call-to-action on social media.”What do you think?” and “Do you agree?” are good notes to end on!

Think about your timings

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If your posts aren’t getting seen, another explanation might be the times at which you’re choosing to post, for instance, if you’re posting at 2am, it’s unlikely that there’s a massive amount of people online in the UK at this time! Perhaps try posting at commuter times and in the evenings and watch your reach peak.

Speak to your audience

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If your page represents a specific age range or generation, try to choose language and content that will suit that audience. If not, you’ll lose their impulse and interest and chances are, they’ll probably unlike your page, which you definitely don’t want. Keep everything in line with your brand so that you’re able to build and maintain a relevant, engaged Facebook community.

Of course, there’s a whole lot of other tips and tricks we’ve got but let’s face it, if we spent all day writing those down, we’d never get anything else done. If you’d like a chat, just give us a call – always happy to have a natter!



10 Ways To Create Engaging Facebook Content

It’s no secret that when it comes to using Facebook for business, some of us just don’t know where to start, and that’s okay. Using Facebook as an individual user is COMPLETELY DIFFERENT to using Facebook as a business page. We have, however, put together our top 10 tips for creating engaging content to make it a little bit easier…

Let people in

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I don’t mean literally, obviously, but say you’re a business that’s recruiting. People don’t want to know what you do from looking at your Facebook page (they can find that out on the website), they want to know what it’s like to work there, so take a picture of the cakes you get on Fridays or the funny posters behind someone’s desk. We all love a sneak peeks at what goes on behind the scenes!

Ask questions & create conversations

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Facebook is all about creating conversations so start them off. Can you turn a statement into a question on a post? Think about it. You see a post that says “what’s 1+1?” and there’s a part of you inside screaming and forcing you to type “2” into the comment box. We just can’t help it. Try it, trust me!

Use a picture with every post

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Posts with pictures on Facebook see 2.3x more engagement so take advantage of that statistic. Find a relevant image to match what you’re saying and post, that way people are also more likely to read your status and/or click like, comment or share.

Be current

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Remember, things trend for a reason! Keep on top of what’s in the news, what’s hot, what’s not, and create relevant content & conversations around these topics. You’ll be surprised at how many people jump onto that bandwagon…

Keep it simple

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Facebook posts aren’t essays and they don’t have to be complicated. People go online to switch off, ironically, so a one-sentence status is likely to engage more people than a paragraph. Keep it short and sweet to keep everyone sweet.

Recycle and reshare content

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Content is there to be engaged with, so if you’re fans or followers or colleagues or customers post something relevant and you feel it would add value to your company page, share it – people love that.

Show off your personality

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Is there something about your brand or business that’s a bit different, or quirky, or interesting, or unique? Of course there is. Show the world just how weird and wonderful you are! For instance, we seem to have posted several times about our love of donuts and now everyone’s popping in with Krispy Kremes. Definitely one of the best outcomes of literally engaging people with our content!

Be consistent

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A Facebook page with a photo here and a status there, especially for a business, leaves a lot to be desired for consumers wishing the engage with this brand online. If you only have time to post twice a week, commit to posting twice a week. A steady flow of content shows an engaged brand, which in turn, invites online consumers to engage with them. The circle of life, or something like that.

Don’t be afraid to be funny

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Don’t forget that social media is, well, social. People log on to Facebook to switch off from the corporate day, for instance, so massively corporate, generic, advert-like content sometimes just won’t work and that’s exactly why. Try and keep your posts light-hearted, relatively informal and friendly to keep your community engaged and continually growing!

Be smart about when you post

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Think about it, at 10am on Facebook, I’d figure a lot of people would be in working trying to make it to 5pm, however between 7.30am-9.00am, people are commuting, and next time you’re on a bus or a train or a tram, have a look around and see what people are doing. You catch my drift? Consider when you’re sat scrolling through Facebook & post at those times.

At LUCKY 52, we’re all about the content, so if I’ve not given you enough tips, feel free to drop me a line at naomi@lucky52.co.uk and drag some more out of me!