Following industry trends and stats is paramount to what we do at Lucky 52. It’s 2017 and social media is media. Platforms such as Twitter, Instagram and Facebook have revolutionised the way brands communicate. You’re not waiting for a newspaper or magazine or radio ad to find out where’s cool to eat on your birthday night out, you’re looking it up on your smartphone! Gone are the days when social media was simply a way to chat and ‘be social’ with your friends. Checking social media to find out about a brand is now the first thing you do when you wanna learn more. Hitting a restaurant? You’ll stake out their Facebook or Instagram first, you’ll even scroll to get the address, read reviews and look at photos before you book.. True?
Social media consumption
Since everyone is all about stats, here’s a selection of interesting stats that are worth knowing in 2017, or what’s left of it. Some of which are actually quite surprising but we’ll leave it up to you to read.
Surprisingly, in a study by Locowise, apparently adding hashtags had zero effect on engagement rates. In fact, tweets without hashtags actually outperformed tweets which did contain hashtags. (Source: Adweek) Magic formula? It’s beneficial to focus more on the quality of your content than the hashtags themselves..
Market leaders on Instagram have reported engagement rate per-follower of 4.21%. This is 120 times higher than Twitter and 58 times higher than Facebook. (Source: Hootsuite.) This reinforces the popularity for Instagram for brands. Proof is in the pudding!
(According to Simply Measured) This works and we do it all the time. Posts which are tagged with another user (56%) or location (79%) have considerably higher engagement rates! It’s great for getting new followers too and it’s always good if a brand gives you a shout out!
Tweet it out…
When consumers complain on Twitter, apparently 78% of them want a response within an hour! (Source: Lithium) The lesson? Stay on top of your social media management and set up a What’s App group between your social media manager and the brand manager, so that complaints can be dealt with timely and effectively.
Click the link!
Did you know that including a link to click in a post is worth 92% of all user interaction with tweets. (Source: Hubspot) It’s an easy way of getting more engagement from your followers and better for sharing information!
Interesting stuff. If you’d like to chat, join the blogging sessions, manage your social media or chat consultancy, we’re all ears! Catch us on any of our social media channels (obviously) or email@example.com