Stat! Social media stats you’ll wanna know for 2017… or what’s left of it!

Say what?

Following industry trends and stats is paramount to what we do at Lucky 52. It’s 2017 and social media is media. Platforms such as Twitter, Instagram and Facebook have revolutionised the way brands communicate. You’re not waiting for a newspaper or magazine or radio ad to find out where’s cool to eat on your birthday night out, you’re looking it up on your smartphone! Gone are the days when social media was simply a way to chat and ‘be social’ with your friends. Checking social media to find out about a brand is now the first thing you do when you wanna learn more. Hitting a restaurant? You’ll stake out their Facebook or Instagram first, you’ll even scroll to get the address, read reviews and look at photos before you book.. True?

Social media consumption

Since everyone is all about stats, here’s a selection of interesting stats that are worth knowing in 2017, or what’s left of it. Some of which are actually quite surprising but we’ll leave it up to you to read.

No hashtags?

Surprisingly, in a study by Locowise, apparently adding hashtags had zero effect on engagement rates. In fact, tweets without hashtags actually outperformed tweets which did contain hashtags. (Source: Adweek) Magic formula? It’s beneficial to focus more on the quality of your content than the hashtags themselves..


Market leaders on Instagram have reported engagement rate per-follower of 4.21%. This is 120 times higher than Twitter and 58 times higher than Facebook. (Source: Hootsuite.) This reinforces the popularity for Instagram for brands. Proof is in the pudding!

Play tag!

 (According to Simply Measured) This works and we do it all the time. Posts which are tagged with another user (56%) or location (79%) have considerably higher engagement rates! It’s great for getting new followers too and it’s always good if a brand gives you a shout out!

Tweet it out…

 When consumers complain on Twitter, apparently 78% of them want a response within an hour! (Source: Lithium) The lesson? Stay on top of your social media management and set up a What’s App group between your social media manager and the brand manager, so that complaints can be dealt with timely and effectively.

Click the link!

Did you know that including a link to click in a post is worth 92% of all user interaction with tweets. (Source: Hubspot) It’s an easy way of getting more engagement from your followers and better for sharing information!

Interesting stuff. If you’d like to chat, join the blogging sessions, manage your social media or chat consultancy, we’re all ears! Catch us on any of our social media channels (obviously) or enquiries@lucky52.co.uk 


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Blogging for beginners is back and you’re all invited!

That’s right folks, our Blogging for Beginners workshops are back with a bang from September! 

For those of you who don’t know, our workshops are suited to people who either have personal blogs or those who blog as part of their business. 

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We cover pretty much everything when it comes to blogs – from the best blog designs, to writing content suitable for the internet, to crafting images to include in your posts, to sourcing paid PR opportunities and of course, how to promote yourself on social media to increase your readership.


So, fancy it? 🚀

Oh and don’t forget that if you’re not able to make it along to our Glasgow workshop, we’d be more than happy to help anyway so drop us a line & we’ll see what we can do to help you take your blog to the next level!

Oh and we’ve got a Facebook group too where we share our blogging workshop focuses, as well as giving up each other a bit of support with our blogs – a good bunch to be a part of we think!


Remember, our next workshop is Thursday 7th September from 6.00pm – 8.30pm and will be every week from then, look forward to seeing you there!


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Hashtags ain’t for the the trash bag! #creativenotcorporate

Re-hash your hashtag etiquette!

If hashtag etiquette is clear as mud to you, have a nosey at our handy guide. Get the best out of your Instagram with good hashtags. 

Hands up who knows how to use hashtags properly? “Do I put them in the middle of a sentence?” “How many do I use?” “Do I make the hashtags up myself?” If you find yourself asking these questions frequently then we can help you.

We’ve got a natural thirst for learning here at Lucky 52 HQ and because of this we love looking at new ways to improve our clients’ social media accounts. Here’s some quick ‘n easy pearls of wisdom on the subject as we are often asked about hashtags and how to use them properly.

Build your brand

It might sound obvious, but kick off with consistency in your hashtags.  Simply create your hashtag. This means choosing a hashtag which you will then add to every post. The easiest is the name of your company. Say it’s Billy’s Burgers. Once you start posting pics, tag every pic with #billysburgers and once you’ve posted enough pictures with #billysburgers, if people want to look you up to see what your burger joint is like, they can usually find you quite easily.

Ask the audience!

Once you’ve started using your own hashtag, Instagrammers who are using your product or visiting your establishment will then start to use this hashtag. When they type it in to the text box, on the side of the hashtag, whatever it is, a number will pop up. This number shows the amount of times that this particular hashtag has been used. Say you type in #billysburgers and it has 400 then #billysburgerz has 450. You’ll see variations and different spellings. They won’t all relate to your account so pick the correct one. Reach out to your followers and say ‘Tag us in your pics’ it’s a tried and tested trick which often works pretty well in our experience!


Any other hashtags I should use?

So, depending on which type of account yours is, there’s literally millions of different hashtags you could use to gain you engagement and likes. Ok, so now we are on the subject let’s stick with Billy’s Burgers. This is a food account so you want to be adding foodie types of hashtags. Go for days of the week. Maybe it’s #meatfreemonday, hi vegans! or #tacotuesday, ole! Think about what your audience need and use that to come up with a hashtag. Maybe it’s #throwbackthursday or #tbt for short. There’s an opportunity right there. Post a great picture you took of a jaw-some big burger someone demolished last week. Or perhaps someone famous came into the place last year. Why not create your own quirky one and keep using it? It’s also worthwhile checking out what hashtags are trending related to your product. Google it and you’ll be all set, Twitter is good to check the daily trending hashtags.

(All this burger talk has got us drooling, sorry if you’re feeling it too!)

Beware of blunders!

Check your tags and read them out incase other words or meanings can be taken from it. A friend of ours once wrote a hashtag which said ‘kids who read‘ but the client initially it read it as ‘kids whore ad’ and luckily they saw the funny side. Unfortunately we can’t tell you who it was or we’d have to kill you. Mistakes happen, just be sure to double check!

Hold the spam!

It’s an idea to err on the side of caution of too many desperado hashtags. Unless you’ve just started an account and are gaining new followers, it can sometimes looks a bit spammy and could potentially risk engagement, followers or likes that you are looking for. We’re talking about the likes of #tagsforlikes, #like4like, #followbackinstantly. These could actually gain you more spam and you want to attract people who are actually interested in your brand rather than dodgy accounts.

Just one more thing..

Ok Columbo here.. Don’t put your hashtags in the sentence. ‘Look at this #amazing #big #BillyBurger #its #fivepounds’

Leave the hashtags out of the sentence. Put them at the end, or better still, create spaces underneath so that people can only see your hashtags if they press ‘more’. It just looks better.

Give us a shout if you want us to help you with your social media. All this is good advice, but we can completely take it out of your hands if you just don’t have the time! enquiries@lucky52.co.uk or catch us on Twitter, Facebook and Instagram.


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“Put it right there!” 8 dodgy handshakes you’ve probably experienced but wished you hadn’t!

Nobody likes a dodgy handshake!

We’ve all been there. A business meeting, the door opens, you politely exchange pleasantries and then as if in slow motion, the dodgy handshake..

Ever thought to yourself afterwards, “What was that?! A handshake? A dead fish perhaps? Nice guy though..” but what does it say about the person? Shy? Vulnerable? Dangerous? Ok now we’re getting carried away…

Just for fun, we’ve made a list of the worst handshakes we’ve encountered and what psychologists think about it. See how many you recognise, or maybe it’s you who needs to rethink your shake!

 1. The Sweaty Soldier Well, this one is usually down to nerves. Or maybe a problem with the air-con. Don’t worry, you don’t need to be nervous around us Sweaty Soldiers, we don’t bite!

2.The Dead Herring Uh-oh, the dreaded limp dead fish. This one is the worst. The hand is just flapping there but not actually doing anything, it’s powerless. Bonus point for this one if it’s a sweaty dead herring. Sadly this one is apparently low self esteem, but can also show disinterest.. Feel good, dead herrings!

3. The Hit and Run  This one is a quick grasp and then a release that feels like your hand being shoved aside. This handshake isn’t particularly warm and it’s one from someone who’s in a hurry to get rid of you. They’re all about their own agenda. Beware!

4. The Double Paw  Often used by politicians, this one signifies openness. It’s full of sincerity if the left hand is on top of your hand. However, if you feel the hand wandering up your wrist, your arms or your elbow, Mr Double Paw is after something!

5. The Muscle Man  The shaker is actually pulling your hand toward them, or you’re being pushed towards a chair or doorway, not really a handshake at all, it’s more like a mini-wrestle. This guy is dominant. They probably want to dominate you too!


6. Finger Vice When someone grabs your fingers and not your entire hand it is meant to keep you at a distance. These people are often insecure. If they crush your fingers too, they are trying to show power, which is also designed to keep you at arms (or fingers) length!

7. The Bone Cruncher  Squeezing your hand until you cringe is a bullying tactic to intimidate you. Stand up to the bone crunchers, or better still crunch them back.

8. Larry The Lobster   You know him, Sebastian from The Little Mermaid. Almost like a pincer or a crab claw and not even a proper shake, this guy is only touching you with their fingers and thumb. No palm contact. This person doesn’t want to touch you at all, let alone connect deeply. Psychologists may dub him to be a slippery character, but maybe you might want to rethink your own personal hygiene!

Interesting? It’s strange just how much you can tell about a character from a handshake isn’t it? Well.. it’s only down to theory really. We bet a you tenner you’ve just tried to shake the hand of the person sitting next to you while you’re reading this haven’t you?

If you’d like to share any shakin’ stories with us, drop us a line, and tell us if anyone’s lived up to their dodgy handshake! Catch us at enquiries@lucky52.co.uk or connect with us on Twitter, Instagram of Facebook! Always creative not corporate.



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There’s two brand-spanking Instagram features out, but what do they do?

The Archive Icon

So, you may have noticed the little stopwatch icon up in the corner of your Instagram screen and wondered what it does. Even if you do know, have you thought about how it can help your brand? Let’s say for talking’s sake you’ve had your Instagram account for quite a while now and you’ve decided to rebrand, or perhaps want to give the aesthetic of your account a little face-lift. Well, here’s where the archive icon comes in handy.


In the old days, if you wanted to freshen up your Instagram, the only way was to just delete the pics. But what if the pics had relevant likes and followers on there, or hashtags you needed or you simply don’t want to delete the post cos it was a cool pic? Now you don’t have to.


So how does it work? Well, what you do is click on the post you’d like to hide and voila! it disappears into your archive screen, leaving your account looking shiny and new. You can always come back to it at a later date.

The Insights Button

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This is a breakthrough for Instagram, especially for business. (Although there’ll be some out there looking for reasons to be negative about it..) On one of our previous blogs, we talked about using insights on Facebook to watch your brand engagement live. Well, Instagram has now added a feature where you can do just that! This is great for brands who solely use Instagram as their social media platform of choice.

Clear as mud? Here’s what it all means.

Profile views = The number of times people looked at your profile.

Mentions = The number of Instagram posts which mention your Instagram.

Impressions =The total number of times all of your posts have been seen.

Reach = How many accounts saw your post.

Website clicks = The number of users who tapped your ‘link in bio’ section.

Email clicks = The number of users who tapped on your email contact section.

Posts =Your number of published Instagram.

Follower count = The number of Instagram accounts following you.

Branded hashtags = The number of Instagram posts incorporating your own branded hashtags.

It’s worth having a look at. Check out your account stats today and see what you can learn about your followers.

If you need any help, you know where we are!

Say hello at enquiries@lucky52.co.uk or feel free to connect with us on Facebook, Twitter or Instagram, we are always interested to hear from you. #creativenotcorporate


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Go Grandma Go! Make like our star pupil Joyce Williams’ by blogging your way to fame! (and we’ll help you!)


“To my surprise I think I am happier now than I have ever been. And it is a surprise. I hadn’t expected it. Maybe I am lucky with reasonable health, but I don’t think that this happiness is entirely health dependent. When you are young, it seems impossible that you could be happy living with a short life sentence doesn’t it? You can’t imagine what it is like to be old, wrinkled and rusty.” – Joyce Williams, 81 


For those of you who don’t know, we run regular blogging sessions for beginners here at Lucky 52 HQ. We were absolutely over the moon when we discovered that one of our blogging protégés, Joyce Williams, aka Grandma Williams has hit the press! A healthy double page spread in The Scottish Daily Record we may add. The 82 year old ‘silver surfer’ is living, breathing, writing proof that the saying “You can’t teach an old dog new tricks” is a load of garbage! She’s absolutely flying, she’s become a blogging whizz, with no signs of stopping. We couldn’t be happier for her.

Wonder Woman!

If you have a minute to spare, take a quick peek at Grandma Williams’ blog, like us you will be totally inspired about life! Here, you can read exciting tales of travelling, life as a thriving octogenarian, thoughts on culture, walking and even sex in your eighties. And why not?! We say go grandma go! Joyce is inspiration to everyone, not just in the blogging sense, although for 81, it is astonishing. Taking a leaf out of Joyce’s optimistic and free-spirited book on life is undoubtedly something that we could all be doing with!

If you fancy following in Grandma Williams blogging footsteps, our very own multi-award winning sex and dating blogger Naomi Lewis aka Naomi Narrative and our STV famous UK dating award winner Paul Thomas Bell lead the sessions along with the rest of us on a Wednesday night. You can learn all the tricks of the trade and how to become a successful blogger in your own right. Sessions are only £10.


Sound like a plan? Book a spot by email on enquiries@lucky52.co.uk or feel free to connect with us on Facebook, Twitter or Instagram.


Social media strat 2017 blog

10 reasons why Video marketing should be part of your social media strategy for 2017

So… Facebook video receives 135% more organic reach than a facebook photo. B2B marketers say that video has a positive impact on marketing Return Of Investment.  Video content reaches more people organically than any other type of content. If this hasn’t convinced you about Video Marketing then here are 10 more reasons why you should include video content as part of your Social Media Strategy this year:

  1. Online videos will account for more than 80% of all traffic by 2020 (CISCO, 2016)
  2. Over 8 billion videos are watched on Facebook every day (Techcrunch,2016)
  3. 60% of marketers used videos in their social media marketing 2016. (Social Media Examiner, 2016)
  4. 43% of people want to see more video content from marketers in the future (HubSpot, 2016)
  5. 55% of people consume videos thoroughly- the highest amount of all types of content (Hubspot, 2016)
  6. 4X as many consumers would rather watch a video about a product than reading about it (Animoto, 2015)
  7. Videos are 6x more likely to be retweeted than photos and 3x more likely than GIFs (Twitter, 2016)
  8. Companies which is videos in their marketing grow revenue 49% faster year on year than those which don’t (Aberdeen Group, 2015)
  9. 65% of people who watch the first 3 seconds of a facebook video will watch for at least 10 seconds and 45% will watch for 30 seconds (Facebook, 2016)
  10. A Facebook video receives, on average, 135% more organic reach than a facebook photo (Socialbakers, 2015)

Are you convinced now? However, time, resources and budget are a constraint for 83% of marketers who said they’d create more video content if there were none of the obstacles mentioned above (Buffer, 2016). And that’s what we’re here for, we have the time and resources to help you create the best video content out there and improve online growth.

If you have any questions or enquiries then contact me at riona@lucky52.co.uk!

Riona Lucky 52


twitter safe

Twitter Is Making Social Media Safer… Here’s How

As with anything on the internet, people find it important to look at the pros and cons before say, visiting the site, and quite rightly so! The internet is bigger and better than ever before but as always, with the good comes the bad. Social media itself is such a powerful tool and when used correctly, can give brands and businesses an overwhelming return on investment – creating massive brand awareness, building relationships, sourcing PR opportunities and inevitably, making sales. However, some are a little skeptic about using social media in the first place because of the potential risks that have been brought to light.

Cyber-bulling and harassment online is a possibility and we know it happens, in fact it’s common knowledge that there’s a risk there but now, social media platforms are making a stand and shouting out to the world that this is not okay, and we love them for it.

Just this week, the social media moguls at Twitter have announced that they are to make further changes to their online platform to limit the amount of abuse on the network, which will be made within the next couple of months. Towards the end of last year, the guys at Twitter really recognised that users being “abusive to one another” was a growing trend and they’re acting fast to nip this right in the bud.

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On announcing the new changes to the platform, a spokesperson for Twitter said:

“Making Twitter a safer place is our primary focus. We stand for freedom of expression and people being able to see all sides of any topic. That’s put in jeopardy when abuse and harassment stifle and silence those voices. We won’t tolerate it and we’re launching new efforts to stop it”

Twitter has already made changes to it’s platform to protect it’s users, including:

Expaning its Mute tool, which enabled people to block certain keywords, phrases and even entire conversations they did not want to see notifications about.

Retraining its support teams on its hateful conduct policy and improving internal tools and systems to more effectively deal with hateful speech when it was reported.

Updating its block button to make sure that people who used the function could no longer see the tweets from the person they blocked.

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The further changes they plan to make this month include, but are not limited to:

Removing tweets that contain potentially sensitive content and those from blocked or muted accounts

Identifying people who have been permanently suspended and stop them creating new accounts.

Collapsing potentially abusive or low-quality replies to tweets

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It’s pretty relieving to know that these platforms have your back. It doesn’t matter whether you’re a brand, or an individual, they genuinely care about your safety online and are doing their utmost to ensure that you can use social media without worrying about the consequences of doing so.

I guess that’s why we’re so confident in what we do!



Social media trends to watch out for 2017

New Year, New trends and it is certainly true when it comes to social media which is constantly changing. Unless it’s your everyday job (like me), it is quite difficult to keep up with all the current trends and changes etc especially if you’re not particularly social media savvy.

So, what social media trends should you keep an eye on in 2017?



Reaching users the old fashioned way- building up an audience over time and sharing updates, is no longer effective. Social platforms are made up of algorithms which limit the percentage of the audience that sees your posts. Because most social feeds are so cluttered with messages, pictures etc that not everything makes it through. The average lifespan of a tweet is only 18 minutes.

Promoted posts

And what have social platforms done to help businesses? They have set up ads and the option to promote posts, most businesses grumble at the idea of the extra expense these ads and promoted posts cost them, but they are actually a really good investment. You can target which audience you want to promote your business too, and the promotion can also be shared. On top of this you can see how many views and clicks you get on the post, therefore you can see how far your money has stretched.

Social Media Savvy


Unfortunately, the social media gap is widening, between the old and young. Around 90% (eMarketer) of companies are using social media for marketing, customer service, and sales. However, frontline members of staff who are usually put in charge of the companies social media do not always have the skills to use social media as a business tool. Social media for business is very different to social media for personal. This means missed opportunities for sales leads on Twitter to embarrassing corporate mistakes on Facebook. And with the growing popularity of social media in business this will only get worse this year, more and more employees will be expected to use more social platforms in more diverse and sophisticated ways when they are not actually trained or only know how to use the platforms on their personal accounts.

Customer Service

Business sales and customer service are getting more social, lots of businesses still think of social media as a purely marketing tool. This is no longer the case, customers learn about products on Instagram, however, are sold on Facebook and Twitter. They also use Facebook and Twitter messaging asking about products or services, therefore if you’re active you’re more likely to make a sale and it will be good for your customer service rates as well. The one constant that businesses can depend on is that social media itself isn’t going anywhere and it’s increasingly the one reliable place to reach consumers.

We always say you’re better having no social media presence than a page which is not utilized properly or not consistently posted on.

If you have any questions about social media then please get in touch and I’ll be happy to answer anything.

Riona Lucky 52-3


Why You Should Use Instagram For Your Business

Instagram has become a bit of a phenomenon over the last few years and it’s no secret as to why. This visual social media platform has become integral to the online world and is slowly starting to become a necessary tool for businesses everywhere. So why might you ask? Well, have a look… the stats speak for themselves!

Instagram has over 500 million active monthly users

Instagram users have shared over 40 billion photos to date.

Users share an average of 95 million photos and videos per day.

Instagram users ‘like’ 4.2 million posts per day. It is all about the engagement.

Currently, 48.8% of brands use Instagram, by 2017 it is expected 70.7% of brands will use Instagram.

Top brands post 4.9 times per week on Instagram, an increase if more than 50% over 2015.

60% of top brands use a consistent filter. Pick your favourite filter and stick to it.

75% of Instagram users take action such as visiting a website, after looking at an Instagram advertising post.

Posts with at least one #, average 12.6% more engagement.

Pretty insightful stuff eh?

As a business or brand, it’s vital to consider the impact that an Instagram post or account can have on consumers, and with Instagram now introducing an e-commerce element to their platform, we’d be pretty foolish not to take advantage of this. The goal of any business, whether new or existing, if to effectively put their product or service in front of as many people as possible and social media is, undoubtedly, the way to do it, and that’s why people come to us!

Social media is easy, yep I said it. It’s so user friendly that anyone can do it and use it, but the trick is to do it right, and that in itself is not so easy. It takes a lot of time and research to effectively manage a brand’s social media platform and most businesses simply just don’t have the time or resources needed to put in the effort needed to see a significant return from their use of social media, and that’s where we come in.

If you’d like to know more about using Instagram for your business, or just to nab some tips about social media in general, feel free to drop me a line or give me a call and I’ll be happy to have a good natter!