Stat! Social media stats you’ll wanna know for 2017… or what’s left of it!

Say what?

Following industry trends and stats is paramount to what we do at Lucky 52. It’s 2017 and social media is media. Platforms such as Twitter, Instagram and Facebook have revolutionised the way brands communicate. You’re not waiting for a newspaper or magazine or radio ad to find out where’s cool to eat on your birthday night out, you’re looking it up on your smartphone! Gone are the days when social media was simply a way to chat and ‘be social’ with your friends. Checking social media to find out about a brand is now the first thing you do when you wanna learn more. Hitting a restaurant? You’ll stake out their Facebook or Instagram first, you’ll even scroll to get the address, read reviews and look at photos before you book.. True?

Social media consumption

Since everyone is all about stats, here’s a selection of interesting stats that are worth knowing in 2017, or what’s left of it. Some of which are actually quite surprising but we’ll leave it up to you to read.

No hashtags?

Surprisingly, in a study by Locowise, apparently adding hashtags had zero effect on engagement rates. In fact, tweets without hashtags actually outperformed tweets which did contain hashtags. (Source: Adweek) Magic formula? It’s beneficial to focus more on the quality of your content than the hashtags themselves..


Market leaders on Instagram have reported engagement rate per-follower of 4.21%. This is 120 times higher than Twitter and 58 times higher than Facebook. (Source: Hootsuite.) This reinforces the popularity for Instagram for brands. Proof is in the pudding!

Play tag!

 (According to Simply Measured) This works and we do it all the time. Posts which are tagged with another user (56%) or location (79%) have considerably higher engagement rates! It’s great for getting new followers too and it’s always good if a brand gives you a shout out!

Tweet it out…

 When consumers complain on Twitter, apparently 78% of them want a response within an hour! (Source: Lithium) The lesson? Stay on top of your social media management and set up a What’s App group between your social media manager and the brand manager, so that complaints can be dealt with timely and effectively.

Click the link!

Did you know that including a link to click in a post is worth 92% of all user interaction with tweets. (Source: Hubspot) It’s an easy way of getting more engagement from your followers and better for sharing information!

Interesting stuff. If you’d like to chat, join the blogging sessions, manage your social media or chat consultancy, we’re all ears! Catch us on any of our social media channels (obviously) or enquiries@lucky52.co.uk 


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Wham, bam, Instagram! Are you making the most of yours?


So, what’s your favourite thing to take Instagram shots of? Food? Nights out? Architecture? We’ve been having a chat in the office about our favourite social media for personal use and what we like. Half of us prefer Instagram, others prefer Twitter. (Someone said Tumblr!) Anyway, if you’re into photography, Instagram is the way forward for you. Until Twitter decides to let you edit your pictures!

What’s the story?

Remember the good old days when you used to take photos of your food? Nope, neither do we, but that’s what we do, it’s become the norm! “Let’s arrange those tapas plates for an Instagram pic, then your dad starts getting stuck in before you’ve even got the camera out.” True story! The question is, are you getting the most out of your Instagram account? Do you share Instagram stories? Do you add locations when you take a pic? Do you put a link to shop in the bio? How about hashtags? (See an earlier blog on ‘Hashtags ain’t for the trashbag!’ for a quick guide!) We decided it was time to write a further ‘how to’ of Instagram Stories to help you get the best out of your account. You’re welcome!

You’re on your way to Insta-fame!

Instagram Stories

Ok, so you’ve got Snapchat, or you’ve at least heard of it. The principle is that you upload an image or video, which is visible to the audience for a certain time period, after which, it disappears forever. (Unless someone screen shots it, but that is another story!) Great for those snaps you’d rather forget. (Yes you’ve been there and we’ve seen your evidence!) So, Instagram stories is a bit like Snapchat, it’s not even a year old and it’s much more popular.

When you log on, you’ll see a row at the top of your screen with followers’ picture icons. You see the spinning circle above? This is spinning around the followers’ icon to show that they’ve published a new Instagram story. If you tap it, you’ll be able to watch it.  Be careful if you want to retain anonymity, Instagram stories shows who’s watched it. Great for business monitoring and engaging!

How often and what?

On a weekly basis, we recommend up to ten Instagram stories. These should ideally be relevant to what you’re looking to promote. Perhaps it’s a video of your business, perhaps you’re out and about, or in a cool destination or maybe you’ve got an offer running which you want to shout about. A static image is good, but a short video clip is great. Instagram stories is also good for sharing pre-recorded clips, allowing the creation of more curated content. Winning!

Location, text overlays and a hook!

Add your location, to show where you are or where you are gonna be. Overlay with text to talk about it! Add hashtags, emojis and anything you like really!  Hook your audience with some bait to encourage them to watch your stories to the end, perhaps you want to add a long info story and upload it in parts? It’s really up to you. According to one of our favourite sources Buffer – a good story’s retention rate is anywhere between 50- 60% and retention just means followers who are watching your stories to the end.

One last thing!

Oh, one more thing, don’t forget to engage with your followers. If someone comments on your pic, thank them, follow them and get some chat going. Brands should have a voice and when the voice speaks, the audience loves it. Trust us!


Like what you read? Wanna add or share anything, or need Instagram help? Perhaps you want the whole account taken off your hands? Maybe you want to start an Instagram account. Just give us a shout and we’ll see what we can do for you.

Say hello at enquiries@lucky52.co.uk or feel free to connect with us on Facebook, Twitter or Instagram, the door is always open! #creativenotcorporate

Until next time..

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Blogging for beginners is back and you’re all invited!

That’s right folks, our Blogging for Beginners workshops are back with a bang from September! 

For those of you who don’t know, our workshops are suited to people who either have personal blogs or those who blog as part of their business. 

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We cover pretty much everything when it comes to blogs – from the best blog designs, to writing content suitable for the internet, to crafting images to include in your posts, to sourcing paid PR opportunities and of course, how to promote yourself on social media to increase your readership.


So, fancy it? 🚀

Oh and don’t forget that if you’re not able to make it along to our Glasgow workshop, we’d be more than happy to help anyway so drop us a line & we’ll see what we can do to help you take your blog to the next level!

Oh and we’ve got a Facebook group too where we share our blogging workshop focuses, as well as giving up each other a bit of support with our blogs – a good bunch to be a part of we think!


Remember, our next workshop is Thursday 7th September from 6.00pm – 8.30pm and will be every week from then, look forward to seeing you there!


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“Put it right there!” 8 dodgy handshakes you’ve probably experienced but wished you hadn’t!

Nobody likes a dodgy handshake!

We’ve all been there. A business meeting, the door opens, you politely exchange pleasantries and then as if in slow motion, the dodgy handshake..

Ever thought to yourself afterwards, “What was that?! A handshake? A dead fish perhaps? Nice guy though..” but what does it say about the person? Shy? Vulnerable? Dangerous? Ok now we’re getting carried away…

Just for fun, we’ve made a list of the worst handshakes we’ve encountered and what psychologists think about it. See how many you recognise, or maybe it’s you who needs to rethink your shake!

 1. The Sweaty Soldier Well, this one is usually down to nerves. Or maybe a problem with the air-con. Don’t worry, you don’t need to be nervous around us Sweaty Soldiers, we don’t bite!

2.The Dead Herring Uh-oh, the dreaded limp dead fish. This one is the worst. The hand is just flapping there but not actually doing anything, it’s powerless. Bonus point for this one if it’s a sweaty dead herring. Sadly this one is apparently low self esteem, but can also show disinterest.. Feel good, dead herrings!

3. The Hit and Run  This one is a quick grasp and then a release that feels like your hand being shoved aside. This handshake isn’t particularly warm and it’s one from someone who’s in a hurry to get rid of you. They’re all about their own agenda. Beware!

4. The Double Paw  Often used by politicians, this one signifies openness. It’s full of sincerity if the left hand is on top of your hand. However, if you feel the hand wandering up your wrist, your arms or your elbow, Mr Double Paw is after something!

5. The Muscle Man  The shaker is actually pulling your hand toward them, or you’re being pushed towards a chair or doorway, not really a handshake at all, it’s more like a mini-wrestle. This guy is dominant. They probably want to dominate you too!


6. Finger Vice When someone grabs your fingers and not your entire hand it is meant to keep you at a distance. These people are often insecure. If they crush your fingers too, they are trying to show power, which is also designed to keep you at arms (or fingers) length!

7. The Bone Cruncher  Squeezing your hand until you cringe is a bullying tactic to intimidate you. Stand up to the bone crunchers, or better still crunch them back.

8. Larry The Lobster   You know him, Sebastian from The Little Mermaid. Almost like a pincer or a crab claw and not even a proper shake, this guy is only touching you with their fingers and thumb. No palm contact. This person doesn’t want to touch you at all, let alone connect deeply. Psychologists may dub him to be a slippery character, but maybe you might want to rethink your own personal hygiene!

Interesting? It’s strange just how much you can tell about a character from a handshake isn’t it? Well.. it’s only down to theory really. We bet a you tenner you’ve just tried to shake the hand of the person sitting next to you while you’re reading this haven’t you?

If you’d like to share any shakin’ stories with us, drop us a line, and tell us if anyone’s lived up to their dodgy handshake! Catch us at enquiries@lucky52.co.uk or connect with us on Twitter, Instagram of Facebook! Always creative not corporate.



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There’s two brand-spanking Instagram features out, but what do they do?

The Archive Icon

So, you may have noticed the little stopwatch icon up in the corner of your Instagram screen and wondered what it does. Even if you do know, have you thought about how it can help your brand? Let’s say for talking’s sake you’ve had your Instagram account for quite a while now and you’ve decided to rebrand, or perhaps want to give the aesthetic of your account a little face-lift. Well, here’s where the archive icon comes in handy.


In the old days, if you wanted to freshen up your Instagram, the only way was to just delete the pics. But what if the pics had relevant likes and followers on there, or hashtags you needed or you simply don’t want to delete the post cos it was a cool pic? Now you don’t have to.


So how does it work? Well, what you do is click on the post you’d like to hide and voila! it disappears into your archive screen, leaving your account looking shiny and new. You can always come back to it at a later date.

The Insights Button

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This is a breakthrough for Instagram, especially for business. (Although there’ll be some out there looking for reasons to be negative about it..) On one of our previous blogs, we talked about using insights on Facebook to watch your brand engagement live. Well, Instagram has now added a feature where you can do just that! This is great for brands who solely use Instagram as their social media platform of choice.

Clear as mud? Here’s what it all means.

Profile views = The number of times people looked at your profile.

Mentions = The number of Instagram posts which mention your Instagram.

Impressions =The total number of times all of your posts have been seen.

Reach = How many accounts saw your post.

Website clicks = The number of users who tapped your ‘link in bio’ section.

Email clicks = The number of users who tapped on your email contact section.

Posts =Your number of published Instagram.

Follower count = The number of Instagram accounts following you.

Branded hashtags = The number of Instagram posts incorporating your own branded hashtags.

It’s worth having a look at. Check out your account stats today and see what you can learn about your followers.

If you need any help, you know where we are!

Say hello at enquiries@lucky52.co.uk or feel free to connect with us on Facebook, Twitter or Instagram, we are always interested to hear from you. #creativenotcorporate


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Ace your social media campaign, you can thank us later..

Ok ok, we’re all human, but on social media, if mistakes are made, it’s shared in an instant. It’s easy to create the wrong impression about your brand.

Let’s help you get it right by looking at 5 ways social media complacency can have a negative impact on your campaign. (and how to avoid it..)

  1. Spelling and grammar. ‘Woop! Woop! That’s the sound of da police..‘ Yup, it’s the spelling and grammar police. We know it’s not everyone’s top priority to be a copywriting whizz, but for brands on social media, it looks lazy and unprofessional if your social media manager is a lil’ bit over-zealous with the apostrophes. Or if they haven’t quite mastered the difference between your and you’re. Bad copy makes us cringe. If word wizardry isn’t your forte, hire someone who can help you and it could save you time and reputation.

  1. Whoa! Hold off on the hard sell. If your content regularly screams ‘Sales!’ from the rooftops, it’s going to turn your target market off. We touched on this before in our last blog about Facebook. We like to think that social media gives your brand a voice and personality.  It’s also an informal way to compliment any factual information on the website. (Unless you don’t have a website yet, in which case, try to make a conscious effort to keep your content varied.)

  1. Variety is the spice of life. Repetitive content is boring. A content calendar should always be your social media manager’s best friend. Keep things interesting. Avoid too many posts with regurgitated sales-driven graphics. Try to think about it from an audience perspective. What do you like to see popping up in your feed? Envisage how this could work for your brand and talk to someone equipped to assist your strategy planning.
  1. Say goodbye to dodgy, grainy photos. There’s a crazy amount of picture editing apps available now, so it’s relatively easy to make average photos look great. Your audience are way more likely to engage with a post featuring a cool image,plus it will make your product or service look much more appealing. Take advantage of a free online tutorial about basic photography skills. Or, if you don’t have the time, hire a professional who can do it for you.

  1. Don’t forget to say hello to your fans! If people are taking the time to send messages on social media or if they like or retweet you, thank them. A little thank you goes a long way on social media and it’s also a great way to reach out and chat to your customers. Respond to Facebook messages and even negative reviews. You can really turn a bad review around if you’re seen to be acknowledging the issue. Thank your Instagram fans for their support and tagged images, then encourage them to upload more. In our experience, clients have become Insta-famous, purely because we encouraged followers to tag them in their pictures. Retweet. The more you reach out to your audience on a personal level, the more they’ll feel valued. If your audience feels valued, you’ll build brand loyalty. Result!

…….Is it us you’re looking for?

Wanna chat about anything you’ve read? We’d love to hear from you. Send us an email on enquiries@lucky52.co.uk or feel free to connect with us on Facebook, Twitter or Instagram.


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Facebook is still king of social media for business and here’s why..

It’s not what you’re saying about your brand, it’s what others are saying about it that counts..

This philosophy speaks volumes.

Think about it, if people are raving about your product or service, others are more likely to tune in. The word of mouth potential of social media knows no bounds! The major factor for Facebook is that it is so versatile. It gets high levels of engagement which other emerging technologies crave. This includes user-generated live video, which we talked about before on our last blog post.

                                                     You: “But I don’t know where to start!”


If you’re toying with the idea of utilising social media for your business and you find yourself scratching your head and wondering where to start, you’re in the right place. Today we talk about Facebook. The social giant is still the number one social media platform for brands.

Get the crown out, here’s 10 facts on why Facebook is still king of social media for businesses…

  1. Two million businesses globally use Facebook as one of their advertising tools. (Facebook, 2017)
  2. 28% of users would prefer to engage with a brand or organisation on social media than take time to actually visit a physical location. (Facebook 2017)
  3.  56% of social media users agree that with a social media account, customer service via social media has made it easier to get questions and concerns resolved.  (Facebook 2017)
  4. 73% of consumers are likely to buy from a brand that responds to them on social media (Hubspot 2015)

                     When people see that your brand has a voice they feel valued and listened to!     



5.  78% of people say brands’ social media posts influence their purchasing decisions.

Ever tried to find the number for a restaurant and checked the Facebook page first?

6. 82% of consumers want to read content from brands on Facebook, as long as it provides value.

7.Facebook accounts for 1 in every 6 minutes spent online and 1 in every 5 minutes on mobile…

8.Five new profiles are created every second. (Source: Facebook 2012)

So your potential audience on Facebook is growing exponentially..

9. 42% of marketers report that Facebook is critical or important to their business.

10. 50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny)

It’s easy, just post a delicious looking coffee in the morning with the right caption and you’ll get people in your coffee shop – simple! The engagement alone will eventually get you what you want even if it’s not that day…. 



Q:  ‘I’ve got a website, why do I need Facebook?’  

A: Well, the best way to explain this is that Facebook (and social media in general) is best used to compliment your brand and give it a voice, a personality. A website on the other hand is best for allowing you to convey factual information. Makes sense doesn’t it? More and more companies are beginning to understand the importance of social for business and it’s working a treat!

When it comes to social media, brands and business owners always ask ‘What’s my ROI and how do I track it?’ people want to see measureable results. The beauty of Facebook is that it offers in-depth analytical reporting and you are able to track your engagement levels daily. Be honest, would you agree that when someone likes your pictures, it gives you a buzz? Once you’ve established trends, you can tweak the campaign depending on what’s working and what isn’t.

On average it takes about three months to see a real return from your campaign, but you can look at engagement levels on a daily basis and get excited about watching your business grow…



If you think Facebook could be just the thing you need to take your brand to the next level, then talk to us. We love creating bespoke packages for you.  Whatever your needs, we do packages from general consultancy, where we work with you to create a marketing strategy, talk about what platforms would suit your brand and where you see yourself going, to setting up and fully managing your social media campaign.

If it suits you, like many of our clients, we can create an all-singing-all-dancing online presence with email campaigns, blogs, multi-social platforms and a little bit of PR. It’s what we love to do.

If any of this tickles your fancy, or you’d like to chat, give us a shout on enquiries@lucky52.co.uk


Social media strat 2017 blog

10 reasons why Video marketing should be part of your social media strategy for 2017

So… Facebook video receives 135% more organic reach than a facebook photo. B2B marketers say that video has a positive impact on marketing Return Of Investment.  Video content reaches more people organically than any other type of content. If this hasn’t convinced you about Video Marketing then here are 10 more reasons why you should include video content as part of your Social Media Strategy this year:

  1. Online videos will account for more than 80% of all traffic by 2020 (CISCO, 2016)
  2. Over 8 billion videos are watched on Facebook every day (Techcrunch,2016)
  3. 60% of marketers used videos in their social media marketing 2016. (Social Media Examiner, 2016)
  4. 43% of people want to see more video content from marketers in the future (HubSpot, 2016)
  5. 55% of people consume videos thoroughly- the highest amount of all types of content (Hubspot, 2016)
  6. 4X as many consumers would rather watch a video about a product than reading about it (Animoto, 2015)
  7. Videos are 6x more likely to be retweeted than photos and 3x more likely than GIFs (Twitter, 2016)
  8. Companies which is videos in their marketing grow revenue 49% faster year on year than those which don’t (Aberdeen Group, 2015)
  9. 65% of people who watch the first 3 seconds of a facebook video will watch for at least 10 seconds and 45% will watch for 30 seconds (Facebook, 2016)
  10. A Facebook video receives, on average, 135% more organic reach than a facebook photo (Socialbakers, 2015)

Are you convinced now? However, time, resources and budget are a constraint for 83% of marketers who said they’d create more video content if there were none of the obstacles mentioned above (Buffer, 2016). And that’s what we’re here for, we have the time and resources to help you create the best video content out there and improve online growth.

If you have any questions or enquiries then contact me at riona@lucky52.co.uk!

Riona Lucky 52



A list of Quirky events to Celebrate on Social Media this year

To make the most out of your social media, one way to drive engagement and people to your pages is by using # of what is trending that day. However, there are some holidays you can pre-prepare content for and thanks to this list of Quirky events to celebrate on social media you can put them on the calendar.

Sometimes as a Social Media manager, you go through phases of having loads of content one month to a pretty dry month the next, this is when you really have to get creative and it can lead to content creation becoming very time-consuming.

So here are a few dates to put in the diary to ensure you have popular content over the year, and also gives you a chance to get creative and think of content or competition ideas for the date.


January 4: Trivia Day #NationalTriviaDay

January 15: Hat Day #NationalHatDay

January 17: Ditch your resolution day #DitchYourResolutionDay

January 20: Cheese Lovers Day #NationalCheeseLoversDay

January 25: Opposite Day #OppositeDay


February 7: Send a card to a friend day #SendACardToAFriendDay

February 11: Inventors day #NationalInventorsDay

February 15: Singles Awareness Day #SingleAwarenessDay

February 17: Random Act of Kindness Day #RandomActOfKindnessDay

February 22: Margarita day #NationalMargaritaDay



March 3: Day of Unplugging #NationalDayOfUnplugging

March 14: Potato Chip Day #NationalPotatoChipDay

March 18: Awkward moments Day #AwkwardMomentsDay

March 23: Puppy Day #NationalPuppyDay

March 30:  Doctors Day #NationalDoctorsDay


April 7: Beer Day #NationalBeerDay

April 10: Siblings Day #NationalSiblingsDay

April 11: Pet Day #NationalPetDay

April 20: Look Alike day #NationalLookAlikeDay

April 22: Earth day #EarthDay

April 30: Honesty Day #NationalHonestyDay


May 4: Star Wars Day #StarWarsDay (#MayThe4thBeWithYou)

May 6: Nurses Day #NursesDay

May 10: Receptionist Day #NationalReceptionistDay

May 24: Scavenger Hunt Day #NationalScavengerHuntDay


June 2: Donut Day #NationalDonutDay

June 8: Best Friends Day #NationalBestFriendsDay

June 21: Selfie Day #NationalSelfieDay

June 30: Social Media Day #SMDay


July 1: Joke Day #InternationalJokeDay

July 10: Piña Colada Day #NationalPinaColadaDay (Paul’s Favourite)

July 13: French Fry Day #NationalFrenchFryDay

July 20: Moon Day #NationalMoonDay

July 24: Cousin Day #NationalCousinDay


August 9: Book Lovers Day #NationalBookLoversDay

August 12: Middle Child Day #MiddleChildDay

August 15: Relaxation Day #NationalRelaxationDay

August 27: Just because Day #JustBecauseDay


September 3: Beard Day #WorldBeardDay

September 12: Video Games Day #NationalVideoGamesDay

September 19: Talk Like A Pirate Day #TalkLikeAPirateDay

September 30: Podcast Day #InternationalPodcastDay


October 1: Coffee Day #InternationalCoffeeDay

October 4: Taco Day #NationalTacoDay

October 15: Maths Day #WorldMathsDay

October 29: Internet Day #InternetDay


November 1: Authors Day #NationalAuthorsDay

November 4: Candy Day #NationalCandyDay

November 13: Kindness Day #WorldKindnessDay

November 21: Entrepreneurs Day #NationalEntrepreneursDay


December 4: Cookie Day #NationalCookieDay

December 11: Mountain Day #InternationalMountainDay

December 15: Cupcake Day #NationalCupcakeDay

December 21: Crossword Puzzle Day #CrosswordPuzzleDay

December 30: Bacon Day #BaconDay



Social media trends to watch out for 2017

New Year, New trends and it is certainly true when it comes to social media which is constantly changing. Unless it’s your everyday job (like me), it is quite difficult to keep up with all the current trends and changes etc especially if you’re not particularly social media savvy.

So, what social media trends should you keep an eye on in 2017?



Reaching users the old fashioned way- building up an audience over time and sharing updates, is no longer effective. Social platforms are made up of algorithms which limit the percentage of the audience that sees your posts. Because most social feeds are so cluttered with messages, pictures etc that not everything makes it through. The average lifespan of a tweet is only 18 minutes.

Promoted posts

And what have social platforms done to help businesses? They have set up ads and the option to promote posts, most businesses grumble at the idea of the extra expense these ads and promoted posts cost them, but they are actually a really good investment. You can target which audience you want to promote your business too, and the promotion can also be shared. On top of this you can see how many views and clicks you get on the post, therefore you can see how far your money has stretched.

Social Media Savvy


Unfortunately, the social media gap is widening, between the old and young. Around 90% (eMarketer) of companies are using social media for marketing, customer service, and sales. However, frontline members of staff who are usually put in charge of the companies social media do not always have the skills to use social media as a business tool. Social media for business is very different to social media for personal. This means missed opportunities for sales leads on Twitter to embarrassing corporate mistakes on Facebook. And with the growing popularity of social media in business this will only get worse this year, more and more employees will be expected to use more social platforms in more diverse and sophisticated ways when they are not actually trained or only know how to use the platforms on their personal accounts.

Customer Service

Business sales and customer service are getting more social, lots of businesses still think of social media as a purely marketing tool. This is no longer the case, customers learn about products on Instagram, however, are sold on Facebook and Twitter. They also use Facebook and Twitter messaging asking about products or services, therefore if you’re active you’re more likely to make a sale and it will be good for your customer service rates as well. The one constant that businesses can depend on is that social media itself isn’t going anywhere and it’s increasingly the one reliable place to reach consumers.

We always say you’re better having no social media presence than a page which is not utilized properly or not consistently posted on.

If you have any questions about social media then please get in touch and I’ll be happy to answer anything.

Riona Lucky 52-3