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Stat! Social media stats you’ll wanna know for 2017… or what’s left of it!

Say what?

Following industry trends and stats is paramount to what we do at Lucky 52. It’s 2017 and social media is media. Platforms such as Twitter, Instagram and Facebook have revolutionised the way brands communicate. You’re not waiting for a newspaper or magazine or radio ad to find out where’s cool to eat on your birthday night out, you’re looking it up on your smartphone! Gone are the days when social media was simply a way to chat and ‘be social’ with your friends. Checking social media to find out about a brand is now the first thing you do when you wanna learn more. Hitting a restaurant? You’ll stake out their Facebook or Instagram first, you’ll even scroll to get the address, read reviews and look at photos before you book.. True?

Social media consumption

Since everyone is all about stats, here’s a selection of interesting stats that are worth knowing in 2017, or what’s left of it. Some of which are actually quite surprising but we’ll leave it up to you to read.

No hashtags?

Surprisingly, in a study by Locowise, apparently adding hashtags had zero effect on engagement rates. In fact, tweets without hashtags actually outperformed tweets which did contain hashtags. (Source: Adweek) Magic formula? It’s beneficial to focus more on the quality of your content than the hashtags themselves..

Instagrowth!

Market leaders on Instagram have reported engagement rate per-follower of 4.21%. This is 120 times higher than Twitter and 58 times higher than Facebook. (Source: Hootsuite.) This reinforces the popularity for Instagram for brands. Proof is in the pudding!

Play tag!

 (According to Simply Measured) This works and we do it all the time. Posts which are tagged with another user (56%) or location (79%) have considerably higher engagement rates! It’s great for getting new followers too and it’s always good if a brand gives you a shout out!

Tweet it out…

 When consumers complain on Twitter, apparently 78% of them want a response within an hour! (Source: Lithium) The lesson? Stay on top of your social media management and set up a What’s App group between your social media manager and the brand manager, so that complaints can be dealt with timely and effectively.

Click the link!

Did you know that including a link to click in a post is worth 92% of all user interaction with tweets. (Source: Hubspot) It’s an easy way of getting more engagement from your followers and better for sharing information!

Interesting stuff. If you’d like to chat, join the blogging sessions, manage your social media or chat consultancy, we’re all ears! Catch us on any of our social media channels (obviously) or enquiries@lucky52.co.uk 

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Ace your social media campaign, you can thank us later..

Ok ok, we’re all human, but on social media, if mistakes are made, it’s shared in an instant. It’s easy to create the wrong impression about your brand.

Let’s help you get it right by looking at 5 ways social media complacency can have a negative impact on your campaign. (and how to avoid it..)

  1. Spelling and grammar. ‘Woop! Woop! That’s the sound of da police..‘ Yup, it’s the spelling and grammar police. We know it’s not everyone’s top priority to be a copywriting whizz, but for brands on social media, it looks lazy and unprofessional if your social media manager is a lil’ bit over-zealous with the apostrophes. Or if they haven’t quite mastered the difference between your and you’re. Bad copy makes us cringe. If word wizardry isn’t your forte, hire someone who can help you and it could save you time and reputation.

  1. Whoa! Hold off on the hard sell. If your content regularly screams ‘Sales!’ from the rooftops, it’s going to turn your target market off. We touched on this before in our last blog about Facebook. We like to think that social media gives your brand a voice and personality.  It’s also an informal way to compliment any factual information on the website. (Unless you don’t have a website yet, in which case, try to make a conscious effort to keep your content varied.)

  1. Variety is the spice of life. Repetitive content is boring. A content calendar should always be your social media manager’s best friend. Keep things interesting. Avoid too many posts with regurgitated sales-driven graphics. Try to think about it from an audience perspective. What do you like to see popping up in your feed? Envisage how this could work for your brand and talk to someone equipped to assist your strategy planning.
  1. Say goodbye to dodgy, grainy photos. There’s a crazy amount of picture editing apps available now, so it’s relatively easy to make average photos look great. Your audience are way more likely to engage with a post featuring a cool image,plus it will make your product or service look much more appealing. Take advantage of a free online tutorial about basic photography skills. Or, if you don’t have the time, hire a professional who can do it for you.

  1. Don’t forget to say hello to your fans! If people are taking the time to send messages on social media or if they like or retweet you, thank them. A little thank you goes a long way on social media and it’s also a great way to reach out and chat to your customers. Respond to Facebook messages and even negative reviews. You can really turn a bad review around if you’re seen to be acknowledging the issue. Thank your Instagram fans for their support and tagged images, then encourage them to upload more. In our experience, clients have become Insta-famous, purely because we encouraged followers to tag them in their pictures. Retweet. The more you reach out to your audience on a personal level, the more they’ll feel valued. If your audience feels valued, you’ll build brand loyalty. Result!

…….Is it us you’re looking for?

Wanna chat about anything you’ve read? We’d love to hear from you. Send us an email on enquiries@lucky52.co.uk or feel free to connect with us on Facebook, Twitter or Instagram.

 

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Twitter Is Making Social Media Safer… Here’s How

As with anything on the internet, people find it important to look at the pros and cons before say, visiting the site, and quite rightly so! The internet is bigger and better than ever before but as always, with the good comes the bad. Social media itself is such a powerful tool and when used correctly, can give brands and businesses an overwhelming return on investment – creating massive brand awareness, building relationships, sourcing PR opportunities and inevitably, making sales. However, some are a little skeptic about using social media in the first place because of the potential risks that have been brought to light.

Cyber-bulling and harassment online is a possibility and we know it happens, in fact it’s common knowledge that there’s a risk there but now, social media platforms are making a stand and shouting out to the world that this is not okay, and we love them for it.

Just this week, the social media moguls at Twitter have announced that they are to make further changes to their online platform to limit the amount of abuse on the network, which will be made within the next couple of months. Towards the end of last year, the guys at Twitter really recognised that users being “abusive to one another” was a growing trend and they’re acting fast to nip this right in the bud.

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On announcing the new changes to the platform, a spokesperson for Twitter said:

“Making Twitter a safer place is our primary focus. We stand for freedom of expression and people being able to see all sides of any topic. That’s put in jeopardy when abuse and harassment stifle and silence those voices. We won’t tolerate it and we’re launching new efforts to stop it”

Twitter has already made changes to it’s platform to protect it’s users, including:

Expaning its Mute tool, which enabled people to block certain keywords, phrases and even entire conversations they did not want to see notifications about.

Retraining its support teams on its hateful conduct policy and improving internal tools and systems to more effectively deal with hateful speech when it was reported.

Updating its block button to make sure that people who used the function could no longer see the tweets from the person they blocked.

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The further changes they plan to make this month include, but are not limited to:

Removing tweets that contain potentially sensitive content and those from blocked or muted accounts

Identifying people who have been permanently suspended and stop them creating new accounts.

Collapsing potentially abusive or low-quality replies to tweets

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It’s pretty relieving to know that these platforms have your back. It doesn’t matter whether you’re a brand, or an individual, they genuinely care about your safety online and are doing their utmost to ensure that you can use social media without worrying about the consequences of doing so.

I guess that’s why we’re so confident in what we do!

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The Biggest Mistake Beginners Make With Twitter

So here at Lucky 52 we have started teaching a range of classes from Blogging for Beginners to Twitter for Business. Personally we swear by Twitter, as Blogger it’s gotten us endless media opportunities and from a business perspective it’s landed us a number of great clients. In spite of this, it still seems to be the platform most people struggle with.

The most common complaint we hear at Lucky 52 is – “I set up Twitter, I tweeted, nothing happened.” In Glasgow there a number of business networking events, but what happens if you go to an event, hide in a corner and don’t actually network – nothing. Think of Twitter as an ‘online networking event’ – you have to find people to be found.

When we started Blogging, our aim was to be featured in a magazine or newspaper. I would read through content on a daily basis looking for names, literally anyone who worked for a publication, didn’t matter to us if it was an editor or someone on work experience. We would then find them on Twitter and start engaging with them. You might not always find the exact person who can give you the precise opportunity you’re looking for, but you just never know who they can put you in touch with.

When using Twitter for your business, you have to apply the same way of thinking. Consider who you’re trying to target and ask yourself where they might be hiding. For example, if I was looking to engage with SMEs I might take a look at the follower list of Business Gateway, because I know they work with countless small business owners on a daily basis. If I was looking for Bloggers to work with my brand I might take a look at the follower list of The UK Blog Awards, the list goes on.

And so long as you can offer something better, never be afraid to poach from the competition.