Wham, bam, Instagram! Are you making the most of yours?


So, what’s your favourite thing to take Instagram shots of? Food? Nights out? Architecture? We’ve been having a chat in the office about our favourite social media for personal use and what we like. Half of us prefer Instagram, others prefer Twitter. (Someone said Tumblr!) Anyway, if you’re into photography, Instagram is the way forward for you. Until Twitter decides to let you edit your pictures!

What’s the story?

Remember the good old days when you used to take photos of your food? Nope, neither do we, but that’s what we do, it’s become the norm! “Let’s arrange those tapas plates for an Instagram pic, then your dad starts getting stuck in before you’ve even got the camera out.” True story! The question is, are you getting the most out of your Instagram account? Do you share Instagram stories? Do you add locations when you take a pic? Do you put a link to shop in the bio? How about hashtags? (See an earlier blog on ‘Hashtags ain’t for the trashbag!’ for a quick guide!) We decided it was time to write a further ‘how to’ of Instagram Stories to help you get the best out of your account. You’re welcome!

You’re on your way to Insta-fame!

Instagram Stories

Ok, so you’ve got Snapchat, or you’ve at least heard of it. The principle is that you upload an image or video, which is visible to the audience for a certain time period, after which, it disappears forever. (Unless someone screen shots it, but that is another story!) Great for those snaps you’d rather forget. (Yes you’ve been there and we’ve seen your evidence!) So, Instagram stories is a bit like Snapchat, it’s not even a year old and it’s much more popular.

When you log on, you’ll see a row at the top of your screen with followers’ picture icons. You see the spinning circle above? This is spinning around the followers’ icon to show that they’ve published a new Instagram story. If you tap it, you’ll be able to watch it.  Be careful if you want to retain anonymity, Instagram stories shows who’s watched it. Great for business monitoring and engaging!

How often and what?

On a weekly basis, we recommend up to ten Instagram stories. These should ideally be relevant to what you’re looking to promote. Perhaps it’s a video of your business, perhaps you’re out and about, or in a cool destination or maybe you’ve got an offer running which you want to shout about. A static image is good, but a short video clip is great. Instagram stories is also good for sharing pre-recorded clips, allowing the creation of more curated content. Winning!

Location, text overlays and a hook!

Add your location, to show where you are or where you are gonna be. Overlay with text to talk about it! Add hashtags, emojis and anything you like really!  Hook your audience with some bait to encourage them to watch your stories to the end, perhaps you want to add a long info story and upload it in parts? It’s really up to you. According to one of our favourite sources Buffer – a good story’s retention rate is anywhere between 50- 60% and retention just means followers who are watching your stories to the end.

One last thing!

Oh, one more thing, don’t forget to engage with your followers. If someone comments on your pic, thank them, follow them and get some chat going. Brands should have a voice and when the voice speaks, the audience loves it. Trust us!


Like what you read? Wanna add or share anything, or need Instagram help? Perhaps you want the whole account taken off your hands? Maybe you want to start an Instagram account. Just give us a shout and we’ll see what we can do for you.

Say hello at enquiries@lucky52.co.uk or feel free to connect with us on Facebook, Twitter or Instagram, the door is always open! #creativenotcorporate

Until next time..

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